Ep. 32 Maximizing Profit Margin: Strategies for Pricing Your Products or Services - Expert Insight

• Danielle Mulvey
• November 18, 2020

In this episode, our experts reveal the importance of understanding profit margin and how undervaluing your business can leave money on the table. Learn how to set prices that align with the value of your offerings using Mike's "Double-Double-Half" formula or by adopting a "Ferrari in Ford versus Ferrari" approach. Take cues from Starbucks and discover how to regularly increase your prices to maximize profit margins, even when gross margins are up and COGS are down. Tune in now to gain valuable insights into pricing strategies that can take your business to the next level.