Ep. 127 – Profitability Unleashed: Unveiling Kasey Anton’s Insights on Analyzing Your Business and Igniting Marketing Ingenuity
Kasey Anton, the author of Profit First for Restaurants and founder of Spark Business Consulting, shares her thoughts with Danielle about analyzing your business's profitability. Her bottom line is to return to the basics. Reviewing your original business plan or bank statements can be an eye-opener on why your business thrives or is in trouble. Kasey will talk about her book, which is out today, and she also has some ingenious marketing ideas you won’t want to miss.
IN THIS EPISODE:
[01:59] Kasey says she directs her clients to get back to the basics and eliminate the fluff in their business
[04:38] How do you know if you have a solid business model
[07:14] How do you work with the numbers in your business when you are anxious about numbers
[18:08] How an influx of money, either by grants or government funds, can create a problem on your bottom line
[23:13] Kasey talks about her book focusing on a marketing tactic that was successful in her restaurant
KEY TAKEAWAYS:
You can cultivate a base of loyal consumers by demonstrating small gestures of recognition toward your customers. It is a fundamental desire to be acknowledged.
It is necessary to look at your business numbers periodically, no matter the age of your business, to get back to basics. Take away the fluff and see what you are spending and earning.
It doesn’t matter if your business is doing well or not. Business owners need to know their numbers and make corrections if necessary.
