- Danielle Mulvey
- September 12, 2023
Danielle delves into a comprehensive process comprising eight steps for transforming your service or product into a marketable offering.
These steps are universally applicable to a wide array of services or products. By implementing these steps in your business, you'll gain clarity and direction and, most importantly, establish a fresh source of revenue.
Through illustrative examples and explanations, she presents the information in an easily understandable way. Get ready to take notes, as this episode is a must-watch to ensure your business grows as it could.
IN THIS EPISODE:
[00:20] Danielle explains Productization and the eight steps to create a new revenue stream
[03:49] Step One: Niche down by focusing on a specific audience in 5 different ways
[09:20] Step Two: Find your TVR
[11:31] Step Three: Defining your quarter-inch hole
[12:20] Step Four: Branding is important
[13:35] Step Five: List your ingredients
[14:51] Step Six: Pre-empt objections
[17:14] Step Seven: Pricing Danielle gives examples of pricing
[23:15 Step Eight: Manufacture scarcity
Don’t just pick a price out of the air for your service or product. Do research to explore what it is worth.
Speed can be a factor in increasing your pricing. Pricing can also be done on a sliding scale.
Don’t be afraid to raise your prices. Creating excitement and scarcity creates profits.