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Ep. 152 – Play for Monopoly Control

Ep. 152 - Play for Monopoly Control

If you ever have the slightest intention to sell your business, understanding its value is crucial. Strategic pre-planning for the sale can enhance your value builder score so you sell at a premium multiple of earnings.

In today's discussion, Danielle delves into one of the eight key drivers to improve profitability: monopoly control. Following that, she will explain ten distinct strategies to attain monopoly control.

Whether you are contemplating an exit from your business now or eons from now, this episode is a must for every entrepreneur.

IN THIS EPISODE:
[01:21] What is the value of my business, how do I raise profitability, and what is monopoly control
[06:24] Danielle shares ten ideas and strategies that will raise your profitability; however, be advised that you won’t serve everyone when you are a monopoly of one
[10:25] Rule One: Does your technology set you apart
[14:27] Rule Two: Customization and personalization
[16:07] Rule Three: Providing exceptional customer service
[17:16] Rule Four: Package what you offer so that it cannot be price-shopped
[20:18] Rule Five: Develop brand identity
[21:46] Rule Six: Create a user experience
[23:02] Rule Seven: Connecting with other partnerships and collaborations
[25:02] Rule Eight: Position your business as the industry authority
[27:56] Rule Nine: Use innovative marketing and selling strategies
[29:03] Rule Ten: Trial periods and guarantees

KEY TAKEAWAYS:
Always be conscious of driving the value of your business, especially when considering exiting the business. “Monopoly Control Strategies” such as education and knowledge sharing, innovative marketing and selling, and "done for you" services can significantly impact the valuation of a business.
Achieving “Monopoly Control” is crucial for maximizing the price and margin in your business. Strategies such as branding, storytelling, and offering trial periods and guarantees can help businesses stand out in the market and dictate pricing.
Connecting with customers through storytelling, sharing educational content, and offering personalized services. Building a strong brand identity and aligning with customer values can differentiate a business in the market.

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