Ep. 73 Profitability, Margin & Pricing

Ep. 73 Profitability, Margin & Pricing

Your profitability is a function of your margin and pricing impacts your margin so it is imperative to MAXIMIZE your pricing so that it doesn't kill you and that it correlates to the level of service. Premium service dictates premium pricing. Remember: you cannot serve everyone with your products or services — it is OK to experience resistance and balking on premium pricing — it is the filter or litmus test to let you know who are NOT your ideal customers.

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