About Profit First Nation

You are here because you have kicked operating your business “check-to-check” to the curb. You are here because you are sick and tired of working too hard and putting too much at risk for little to no reward.

You are here because you realize you cannot continue to operate your business like an ostrich with your head in the sand when it comes to your company’s financials.

You are here because by leveraging Profit First as a cash management system for your business you are on a path to permanent profitability.You are here because you are a top 17%-er entrepreneur.

As a top 17%-er, you represent the “Profit First” percentage of businesses that are not operating check-to-check and have money in the bank to correlate to your profitability.

When you implement Profit First and begin immediately allocating at least 1% of your income deposits to profit – you put yourself in that awesome top 17% category.

Profit First Nation Podcast

Latest Episodes

  • Ep. 152 – Play for Monopoly Control
  • December 28, 2023

Ep. 152 - Play for Monopoly Control

If you ever have the slightest intention to sell your business, understanding its value is crucial. Strategic pre-planning for the sale can enhance your value builder score so you sell at a premium multiple of earnings.

In today's discussion, Danielle delves into one of the eight key drivers to improve profitability: monopoly control. Following that, she will explain ten distinct strategies to attain monopoly control.

Whether you are contemplating an exit from your business now or eons from now, this episode is a must for every entrepreneur.

[01:21] What is the value of my business, how do I raise profitability, and what is monopoly control
[06:24] Danielle shares ten ideas and strategies that will raise your profitability; however, be advised that you won’t serve everyone when you are a monopoly of one
[10:25] Rule One: Does your technology set you apart
[14:27] Rule Two: Customization and personalization
[16:07] Rule Three: Providing exceptional customer service
[17:16] Rule Four: Package what you offer so that it cannot be price-shopped
[20:18] Rule Five: Develop brand identity
[21:46] Rule Six: Create a user experience
[23:02] Rule Seven: Connecting with other partnerships and collaborations
[25:02] Rule Eight: Position your business as the industry authority
[27:56] Rule Nine: Use innovative marketing and selling strategies
[29:03] Rule Ten: Trial periods and guarantees

Always be conscious of driving the value of your business, especially when considering exiting the business. “Monopoly Control Strategies” such as education and knowledge sharing, innovative marketing and selling, and "done for you" services can significantly impact the valuation of a business.
Achieving “Monopoly Control” is crucial for maximizing the price and margin in your business. Strategies such as branding, storytelling, and offering trial periods and guarantees can help businesses stand out in the market and dictate pricing.
Connecting with customers through storytelling, sharing educational content, and offering personalized services. Building a strong brand identity and aligning with customer values can differentiate a business in the market.

  • Ep 151 Relish Your Ownership
  • December 19, 2023

Ep 151 Relish Your Ownership

In this episode of Profit First Nation, Danielle discusses the importance of relishing your ownership and maintaining a balance between personal and business finances.
She emphasizes the need to take ownership of key areas in your business to ensure long-term success.
These key areas include owning your day, owning your numbers, owning Profit First, owning leadership, and owning your role in the community.

[00:20] Danielle introduces the topic of "Relish Your Ownership" and the importance of enjoying business ownership while maintaining financial responsibility.
[00:46] Personal Piggy Bank: Danielle warns against treating your business like a personal piggy bank, emphasizing the need for financial responsibility.
[01:12] Five Key Areas of Ownership: Danielle outlines the five key areas of ownership: owning your day, owning your numbers, owning Profit First, owning leadership, and owning your role in the community.
[03:07] Own Your Day: Danielle discusses the importance of starting your day with intention, following the Miracle Morning routine, and prioritizing tasks.
[05:48] Own Your Numbers: Danielle stresses the significance of owning your sales numbers, forecasting, pipeline, accounts receivable, and accounts payable.
[10:53] Own Your Financials: Danielle emphasizes the importance of reviewing income statements, balance sheets, and financial reports regularly.
[12:21] Taxes and Payroll: Danielle highlights the need to own your business taxes and payroll, and the responsibility of the business owner to ensure accuracy.
[18:15] Pricing: Danielle discusses the importance of owning your pricing strategy, regularly increasing prices, and focusing on profitability.
[19:42] Profit First: Danielle advises business owners to own their Profit First allocation percentages and to take an active role in the allocation process.
[22:17] Be a Leader: Danielle explains the role of business owners in leading clients, vendors, and employees with positivity and encouragement.
[24:31] Community Involvement: Danielle suggests being cautious about community involvement when it might interfere with running your business effectively.

Start each day with intention by following a morning routine that includes silence, affirmations, visualization, exercise, reading, and journaling. This sets the tone for a productive day and helps you prioritize important tasks.
Own your sales numbers, forecasting, pipeline, accounts receivable, accounts payable, taxes, and payroll. Regularly review financial reports and ensure accuracy, as the business owner is ultimately responsible for these aspects.
While it's essential to be a leader in your business, be cautious about overcommitting to community involvement, as it can consume valuable time and resources. Focus on activities that provide a significant return on investment for your business.

  • Ep 150 – Q&A Quiz Edition
  • December 12, 2023

Ep. 150 - Q&A Quiz Edition

Episodes ending in 0 are Q & A sessions designed to help entrepreneurs operating their businesses in the zone of permanent profitability continue to thrive.

Danielle is excited to host a quiz edition to test your Profit First IQ.

There are no scores today, but the correct answers to these questions determine your prowess to do Profit First right to make your business permanently profitable. Don’t miss it!

[00:57] Danielle has ten quiz questions today. Question one is: What is real revenue
[3:07] Do owners who take a salary need a business compensation account
[4:25] How do you pay as little as possible in taxes
[7:57] Which account should you pay your taxes from
[10:45] What do you do with money in your existing bank account when you open a business
[12:15] Do we address debt by paying off the loans with the highest interest rate or use the snowball effect
[14:31] Can the owner’s compensation and tax account be combined into one account
[16:53] How do you calculate target allocation percentages
[21:45] Do business owners need separate profit and owner’s compensation accounts
[23:29] At what point in time should I start Profit First for my business

Real revenue in Profit First is determined by subtracting materials and subcontractor costs from total revenue. Allocations and financial decisions are based on this real revenue number.

Even if business owners take compensation as draws or distributions, Profit First recommends maintaining separate accounts for owner's compensation (acts like regular payroll) and profit (acts like a bonus). This separation ensures clarity and prevents the business from becoming a personal piggy bank.

Profit First can be implemented in businesses at any stage, even if they are not yet profitable. Starting early helps establish good financial habits, and the system can be adjusted as the business grows and becomes more profitable over time.

  • Ep 149 ALL IN: Power Skills with Kelly Ruta
  • December 05, 2023

Ep 149 ALL IN: Power Skills with Kelly Ruta

In this ALL IN edition of Profit First Nation, Danielle welcomes Kelly Sullivan Ruta, a clinical psychotherapist turned coach, focused on building an unstoppable team by cultivating emotional agility.

Kelly shares insights into the concept of the Ultimate Inner Operating System, emphasizing the importance of skills like emotional agility and emotional intelligence in scaling a business via power skills.

If you want to learn how to enhance your own emotional intelligence and empower your teams for success, this episode is for you.

[00:19] Introduction to the episode and guest, Kelly Sullivan Ruda.
[03:31] Discussion on the importance of emotional agility when scaling a business and building a strong team.
[04:50] Highlighting the impact of emotional agility on talent retention, stress reduction, and avoiding burnout.
[06:47] Example of a company overcoming challenges through the development of emotional agility.
[09:19] The significance of incorporating learning and development into an organization for employee satisfaction and business success.
[14:13] Reframing soft skills as power skills and their measurable impact on business outcomes.
[16:50] Distinguishing between emotional agility and emotional intelligence.
[19:06] Connecting emotional intelligence to effective communication, problem-solving, and creating a positive workplace culture.
[22:27] Emphasizing the importance of aligning team values and the positive outcomes it produces.

Key Takeaways:
Developing emotional agility is a powerful tool for leaders and teams to navigate challenges, maintain resilience, and create a positive work environment.

Reframe the terminology from "soft skills" to "power skills" to acknowledge the measurable impact these skills have on business outcomes, team performance, and overall success.

Emotional intelligence is essential for leaders to connect on a deeper level with their teams, fostering a positive workplace culture, reducing turnover, and increasing employee satisfaction.

The Profit First Nation Blog

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